Branding

Branding can be simplified to be thought of as the "personality" of a certain business or organization. Sometimes it is easier to think of it as a person with specific attributes, such as gender, socioeconomic status, and other personal preferences that characterizes them. Branding includes so many different aspects of your business such as your logo, the colors and fonts used on marketing collateral, the way your employees dress,

the quality of customer service, whether you are a luxury business, etc. When a brand is well thought out, it can be easily recognized and help your business build a solid reputation that can differentiate you from your competitors. 

Having a recognizable logo is part of your brand. Just like first impressions are important when meeting someone and we often make quick decisions in a matter of second, having a unique and recognizable logo and brand can help your clients interact with you and

make them remember you!

The process of logo creation will begin with us gathering requirements that are important to you such as the color, if there is a specific theme or image that you would like integrated, any fonts you want included, etc. Then we will work with a designer to provide you with a mock-up version and make revisions as needed.

Along with the logo there is the possibility to create a tagline.  Taglines are important because they add meaning to your brand such as hope, wellness, or happiness. For example, if you hear "Open happiness" you might think of Coca Cola. Coca Cola physically sells soda, but is really in the business of making people happy. Nike's tagline is "Just do it!" because although it physically sells shoes,

it is really in the business of giving motivation. Many times customers remain loyal to a brand because of an  underlying emotional connection they have with it. This is the importance of having a well thought out tagline and we can assist you in exploring one that  makes sense for you.

After we do all the work of helping you brand or rebrand your business, create a logo and create a tagline, we can help create a branding guide where we include the codes for colors that were used, the names of the fonts fonts,

your logo, your tagline, even possibly atmospherics and any other important details that we discussed along the process of branding. This guideline can be helpful because it can be referenced by you and or someone in your company to guide them in creating other materials such as invoices, business cards, in-store signs, to match your brand.